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Every year the auto industry spends millions and
milions of dollars to convince the public that there three year-old
car is in desperate need of replacement. After all their plans
of having cars die after 60,000 miles is no longer a viable way
to get people to buy new cars. Now the industry appeals to vanity
and a personal statement like never before. It has been said that
buying a car is the most emotional purchase that most folks make
in their life. To help make the decision on which car to buy the
auto makers stage create ad campaigns that tout their car as the
best, biggest, and baddest. Elaborate trade shows are staged with
the biggest rivaling any rock show in the tonnage of equipment
that is staged for the show. In 1998
we thought that this would be a great opportunity to get our message
out to the autobound masses so we loaded up our bikes with flyers
and banners and headed to McCormack place to spread the gospel
according to the two wheels. Most folks have been pretty interested
in our message. They proabably can't believe that we do not worship
the auto.
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